Ruby & Millie New York

Social Media Manager

New York, USA (Hybrid)

Salary Not AvailableMid Level2+ years expContract

Posted 3 months ago

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Job Summary

Drive end-to-end social content and creator partnerships for a beauty/DTC brand across Instagram and TikTok.

  • Own creator partnerships and UGC programs across Instagram and TikTok, from sourcing to publishing.
  • Must-have: 2+ years in social media or creator partnerships at a beauty or DTC brand.
  • Standout: Turn product features into entertaining, platform-native content.

Job Description

Responsibilities

  • Strategic Planning : Build campaign calendars and weekly plans that align with business goals.
  • Own Content Creation end-to-end: concepting, filming or briefing, editing and publishing.
  • Visual Direction for Social : Create content which is beautifully designed, platform native and aligns with our brand values.
  • Creator & Partnerships Strategy : Own the UGC, affiliate, and influencer partnerships across TikTok and Instagram; source and brief creators, manage relationships and ensure high quality content is published on our feeds and creator accounts.
  • Organic Community Building : Foster connections and sense of belonging through community-first content and proactive interaction.
  • Storytelling x Entertainment : You love storytelling on social media → turning product features and benefits into entertaining content that customers feel excited about.

Requirements

  • Experience : 2+ years of hands-on social media and/or creator partnerships experience, ideally at a beauty or DTC consumer brand.
  • Platform fluency : Strong understanding of Instagram and TikTok’s purpose, audience, algorithm, and analytics.
  • Editing + creative execution : Experience editing short-form content and carousels that looks beautiful, captures attention, and matches the brand voice.
  • Trend instincts : Can spot emerging trends early and move quickly.
  • Creator economy knowledge : Strong understanding of brand/creator relationship dynamics and the priorities for each side.
  • Growth track record (preferred) : Experience building a social media account to 50K+ followers.