Responsibilities

• Own and execute the social media strategy and editorial calendar across the Ripple and XRP brand channels, including X, LinkedIn, YouTube, Instagram and TikTok.
• Write and produce platform-native content — short-form copy, video, motion graphics, threads and community posts — that makes complex payments, stablecoin, custody and tokenization topics clear and compelling.
• Manage the distinct voices of the Ripple (institutional, enterprise, regulatory-credible) and XRP (community, developer, retail) brands, keeping each authentic while consistent with overall brand guidelines.
• Monitor conversation in real time and engage the community, exercising sound judgment on when to respond, when to amplify, and when to escalate.
• Partner with Comms, Legal and Policy on approvals and on reactive moments — regulatory news, market volatility, partnership announcements — where speed and accuracy both matter.
• Partner with Brand, Product Marketing, Growth, Events and Developer Relations to turn launches, research, Swell and partner news into coordinated social campaigns.
• Build and manage a creative pipeline with in-house designers, video editors and external agencies or creators.
• Identify emerging platform features, formats and cultural trends in crypto and fintech, and translate them into proactive content the brands can own.
• Support executive and spokesperson social presence with drafted content and coaching.
• Measure and report on performance — reach, engagement, follower growth, share of voice, sentiment and downstream conversion — and use those insights to sharpen what we publish next.

Requirements

• 5+ years of experience managing social media for a brand, agency or publisher, with a portfolio of campaigns you can walk us through.
• Excellent short-form writing and editing skills, with the ability to shift tone between an institutional audience and a crypto-native one.
• Strong visual instincts and hands-on experience briefing or producing video and design assets for social.
• Proven track record of growing audience and engagement on X and at least one video-first platform.
• Sound judgment and composure in a regulated, highly scrutinized environment — you know what not to post.
• Proficiency with social management and listening tools (e.g., Sprinklr, Sprout Social, Brandwatch, Later) and analytics platforms.
• Ability to get up to speed quickly on technical and regulatory topics; genuine curiosity about crypto, payments and financial infrastructure.
• Outstanding project management and attention to detail, understanding that quality takes precedence over speed or quantity.
• Comfort operating in real time across global time zones, including occasional evening or weekend coverage for major moments.
• Proficient in Asana, GSuite, Slack, Content Management Systems (Sanity), AI tools.

Benefits

• Competitive salary, bonuses, and equity
• Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support
• Employee giving match
• Mobile phone stipend
• R&R days so you can rest and recharge
• Generous wellness reimbursement and weekly onsite & virtual programming
• Generous vacation policy - work with your manager to take time off when you need it
• Industry-leading parental leave policies. Family planning benefits.
• Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events