Responsibilities

• Develop, schedule, and publish engaging, on-brand content across the brand's channels - currently Instagram, Twitter (X), TikTok, Discord, Reddit, Hoo.be, and YouTube - with an eye toward emerging platforms as the brand's footprint grows.
• Work closely with the creative team to produce high-quality graphics, videos, reels, and interactive media tailored to each platform.
• Monitor and leverage trending content, memes, and cultural moments to create timely and viral-worthy posts.
• Lead user-generated content (UGC) strategies to enhance brand authenticity nationwide.
• Actively engage with followers, responding to direct messages, comments, and brand mentions in a timely, brand-appropriate manner.
• Monitor discussions on Discord and Reddit, engaging with the community and moderating conversations.
• Identify and collaborate with influencers, brand ambassadors, and content creators to expand national reach and engagement.
• Track and analyze performance metrics across all brand platforms, providing actionable insights.
• Prepare and present quarterly metric decks that analyze social media performance, engagement trends, and content effectiveness.
• Own the development of content calendars, campaign rollouts, and activations to align with national marketing goals.

Requirements

• Must be based in Los Angeles, CA, and able to work in-office five days a week.
• 2+ years of experience in social media management, digital marketing, or content creation, ideally managing a brand's national or multi-market presence.
• Highly organized, with strong project and calendar management skills across multiple platforms and workstreams running at once.
• Demonstrated strategic thinking - able to connect day-to-day content decisions to broader brand and marketing goals, not just execute a calendar.
• Strong creative instincts, with a track record of producing on-brand, trend-aware content that performs.
• Strong understanding of Instagram, Twitter (X), TikTok, Discord, Reddit, and YouTube algorithms, trends, and best practices, with the curiosity to evaluate and adopt new platforms as they emerge.
• Experience in social media content creation, including short-form video editing (TikTok/Reels), static graphics, and engaging copywriting.
• Familiarity with content scheduling and analytics tools (Meta Business Suite, Metricool, Sprout Social, etc.).
• Ability to track performance and compile quarterly social media metric decks with insights and recommendations.
• Proficiency in Microsoft Outlook, Asana, and other organizational tools.

Preferred

• Experience with video editing tools (CapCut, Adobe Premiere, Final Cut Pro).
• Familiarity with graphic design tools (Canva, Photoshop, Illustrator).
• Prior experience in influencer marketing and brand collaborations.
• Experience managing social presence for a brand operating across multiple regions or markets.

Benefits

• Medical, dental, and vision benefits.
• 401(k) with company matching.
• Paid Time Off
• Product discounts and exclusive merch.
• Access to industry events, festivals, and activations.
• Creative, fast-paced, and fun work environment