Responsibilities

• In-House Social Content Creation - Concept, shoot, edit, and publish short-form video and lifestyle content for TikTok, Instagram Reels, and other emerging platforms.
• In-House Social Content Creation - Create trend-driven, product-focused, and storytelling content aligned with brand positioning.
• In-House Social Content Creation - Develop platform-native content that balances brand storytelling with cultural relevance.
• In-House Social Content Creation - Film product demonstrations, styling videos, educational content, and behind-the-scenes footage as needed.
• In-House Social Content Creation - Edit content using mobile and desktop tools (e.g., CapCut, Adobe Premiere, in-app editing tools).
• In-House Social Content Creation - Manage content calendars and daily publishing schedules.
• In-House Social Content Creation - Engage with community comments and DMs to foster brand engagement.
• Influencer & Creator Partnerships - Identify, recruit, and manage influencers through paid partnerships and gifting initiatives.
• Influencer & Creator Partnerships - Develop creative briefs to guide content while maintaining creator authenticity.
• Influencer & Creator Partnerships - Negotiate deliverables, timelines, and usage rights.

Requirements

• BS/BA in Marketing, Communications, Business, or related field; equivalent professional experience considered in lieu of degree.
• 4+ years of experience managing and creating social media content for retail or consumer brands, preferably in fashion or accessories.
• Proven experience concepting, filming, editing, and publishing short-form video content in-house (TikTok, Instagram Reels, etc.).
• Strong understanding of social-first storytelling and platform-native content creation.
• Demonstrated success securing and managing influencer partnerships across both paid collaborations and gifting programs.
• Experience building or scaling affiliate programs; ShopMy experience strongly preferred.
• Hands-on experience launching or managing TikTok Shop or other social commerce platforms strongly preferred.
• Experience managing marketing or influencer budgets, with ability to track spend, forecast needs, and evaluate ROI.
• Strong understanding of social commerce, affiliate marketing models, and performance-based partnerships.
• Demonstrated experience leveraging AI tools (e.g., ChatGPT, generative AI content tools, video editing AI features, analytics automation tools) to enhance content ideation, streamline workflows, and improve performance.

Preferred

• ShopMy experience strongly preferred
• Hands-on experience launching or managing TikTok Shop or other social commerce platforms strongly preferred
• Experience building or scaling affiliate programs