Responsibilities - Own and manage the organic content calendar across Instagram and Facebook - Guide caption writing and creative assets while ensuring founder’s educational voice and brand standards - Direct the internal creative/videographer team for Reels, static posts, Stories, and campaign content - Create social content directly when needed, including copywriting, simple graphic creation, story content, and mobile-first content capture - Manage community engagement — respond to DMs, comments, and mentions in a timely, on-brand manner - Develop and maintain a consistent posting cadence with a mix of educational, promotional, and community-driven content - Monitor social conversations, audience sentiment, competitor activity, and emerging wellness trends to identify opportunities - Support paid social execution on Meta (Instagram and Facebook) and coordinate with DTC Manager - Propose paid social creative concepts and audience ideas informed by organic performance data - Monitor and report on paid social performance within platforms; surface insights to the DTC Manager - Ensure paid social creative is aligned with organic brand voice and content standards - Maintain and apply the founder’s educational voice across all social content - Schedule periodic content shoots with founder and creative team - Help identify content opportunities that strengthen the founder’s authority and engagement - Manage community interactions in accordance with policies and regulatory requirements - Ensure all social content complies with FDA, FTC, platform, and company guidelines - Track and report on key organic metrics (follower growth, engagement, reach, impressions, etc.) - Establish scalable workflows, content planning processes, and reporting frameworks - Build documentation and best practices to support future growth and channel expansion - Partner with DTC & Performance Marketing Manager on paid social strategy, briefing, and performance reporting