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ProCaps Laboratories

Social Media Manager

Henderson, NV (On-site)

$95K/yr – $125K/yrMid Level3+ years expFull time

Posted 3 months ago

Job Summary

Own the founder led social program by owning organic content cadence, guiding creators, and managing community with an eye on education and brand voice.

  • Own organic social content planning and posting across key platforms, tying cadence to education and community goals.
  • Direct creative execution and content production with the founder’s voice in mind, including Reels, Stories, and long form ideas tied to the founder’s authority.
  • Bridge organic performance to paid social by proposing concepts, metrics, and reporting that inform DTC strategy.

Job Description

Responsibilities
  • Own and manage the organic content calendar across Instagram and Facebook
  • Guide caption writing and creative assets while ensuring all content reflects the founder's educational voice and brand standards
  • Direct the internal creative/videographer team for Reels, static posts, Stories, and campaign content
  • Create social content directly when needed, including copywriting, simple graphic creation, story content, and mobile-first content capture
  • Manage community engagement — respond to DMs, comments, and mentions in a timely, on-brand manner
  • Develop and maintain a consistent posting cadence with a mix of educational, promotional, and community-driven content
  • Monitor social conversations, audience sentiment, competitor activity, and emerging wellness trends to identify content opportunities and customer insights
  • Support the DTC & Performance Marketing Manager in executing paid social campaigns on Meta (Instagram and Facebook)
  • Propose paid social creative concepts and audience ideas informed by organic performance data
  • Monitor and report on paid social performance within platforms; surface insights to the DTC Manager
Requirements
  • Bachelor's Bachelor's degree in Marketing, Communications, or related field
  • 3-6 years of experience in social media marketing with hands-on channel management
  • Demonstrated experience growing an Instagram presence - organic and paid
  • Experience managing or supporting founder-led, executive, practitioner, or personality-driven social media accounts
  • Comfortable directing creative teams for content production
  • Strong community management skills with a customer-first mindset
  • Analytical — able to read platform data and translate it into content decisions
  • Experience using social scheduling, analytics, or social media management platforms
Nice to Have
  • Experience in nutraceuticals, supplements, functional food, wellness, or healthcare-adjacent brands
  • Experience sourcing, briefing, and managing creators and/or UGC content
  • Familiarity with TikTok, Reddit community management, YouTube content strategy, or LinkedIn employer branding
  • Experience working in regulated industries with content compliance considerations
  • Familiarity with tools such as Meta Business Suite, Meta Ads Manager, Sprout Social, Hootsuite, Later, Canva, Google Analytics, or similar platforms
Benefits
  • ProCaps provide :
  • - Top-Tier Medical, Dental & Vision Coverage - $0 when you qualify for the Wellness Program!
  • - Paid Time Off, Eight (8) Company Holidays
  • - 401(k) with Company Match - up to 4.5%
  • - 100% Company Life Coverage
  • - 100% Short Term Disability Coverage
  • - Gym Membership Reimbursement
  • - Vitamin Allowance + Discounts
  • - Company-Funded Health Savings Account ($1,600/year)
  • - Cash Reward Employee Referral Program
  • - Pet Insurance
ProCaps Laboratories logo

ProCaps Laboratories

Working at ProCaps Laboratories isn’t just about manufacturing and selling vitamins.It’s about using your expertise and talent to help people live their healthiest lives. We’re dedicated to producing quality products, educating customers, green manufacturing and giving back to the community. It takes teamwork, collaboration and drive to make it all happen. ProCaps Laboratories is an equal opportunity employer.

Founded in 1979
Henderson, Nevada, USA
343 employees (16 in marketing)
procapslabs.com

Salaries

Posted range

$95K/yr – $125K/yr

Taken straight from the job posting.

See all ProCaps Laboratories salaries

Marketing Team

Marketing Team Size
9 (3% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
68.6K
Monthly Google Ads Budget
$1.4K
Traffic Source Mix
Search
22.8%
Direct
72.5%
Referral
3.4%
Social
0.8%
Paid
0.5%

Headcount Trend

Current headcount: ~343
ProCaps Laboratories logo

Social Media Manager

ProCaps Laboratories · Henderson, NV · On-site