Responsibilities

• Execute and contribute to broader social media strategies, planning and activating campaigns and content programs that strengthen and grow the Principal and Principal Asset Management.
• Own the Principal Asset Management social editorial calendar, identifying content opportunities, coordinating key elements with stakeholders, and maintaining a pipeline of content across channels.
• Lead content planning and campaign activation efforts from concept through execution, ensuring alignment with business priorities , and audience needs.
• Create, manage, and publish content across LinkedIn, Facebook, Instagram, and emerging platforms while maintaining channel best practices and publishing workflows.
• Partner with creative teams, subject matter experts, executives, and marketing partners to develop social-first, executive, video, and event content, as well as adapt existing marketing assets for social media.
• Translate thought leadership, campaigns, events, and business priorities into engaging social content and activation opportunities.
• Provide strategic recommendations on content format, channel selection, timing, and activation approaches to maximize impact and engagement.
• Monitor platform trends, audience behaviors, algorithm changes, and emerging social media best practices to identify opportunities for innovation and growth.
• Support live event coverage and on-site content creation opportunities, including video production, real-time storytelling, and social activation.
• Analyze channel and campaign performance, develop reporting and insights, and recommend optimizations based on what is and isn’t working.

Requirements

• 5+ years of experience in social media marketing, content strategy, editorial planning, and project management.
• Strong understanding of social media platforms, content ecosystems, audience engagement strategies, and platform algorithms.
• Experience managing content calendars, coordinating cross-functional stakeholders, and leading content programs from planning through execution.
• Proven ability to create and oversee a variety of content formats, including social-first content, video, executive thought leadership, and event-based content.
• Strong organizational skills with the ability to manage multiple priorities, projects, and deadlines in a fast-paced environment.
• Experience analyzing social media performance data and translating insights into actionable recommendations and content optimizations.
• Excellent communication, collaboration, and relationship-building skills with the ability to build alignment and drive progress across teams.
• Experience using social media management, publishing, and analytics tools such as Sprinklr.
• Curiosity for emerging trends, technologies, platforms, and evolving social behaviors.
• B2B marketing and/or financial services experience is a plus.

Preferred

• B2B marketing and/or financial services experience is a plus.

Benefits

• Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.
• Pension Eligible
• Principal is an Equal Opportunity Employer