Responsibilities

• Build and manage social media content calendars for Pillar Brands and client accounts, translating brand goals and campaigns into clear, platform-specific strategies.
• Create, schedule, and publish content across social platforms using management tools, adjusting approach based on trends, performance data, and audience behavior.
• Write captions, hooks, CTAs, and short scripts that feel native to each platform and align with brand voice.
• Create graphics and visuals using a mix of AI tools and hands-on design tools.
• Shoot and edit short-form video using a phone camera and basic editing software.
• Experiment with formats, styles, and trends to keep content fresh, relevant, and engaging.
• Manage daily community engagement including comments, DMs, and replies, actively participating in conversations and monitoring reputation sentiment.
• Track key performance metrics, report on results, and refine content, posting cadence, and engagement strategy based on insights.
• Stay current on platform updates, algorithm changes, and cultural trends, bringing proactive ideas and opportunities to the team.
• Collaborate closely with the Marketing Director, Marketing Strategist, and Creative Team to align social efforts with broader campaigns and goals.
• Communicate clearly and proactively, flagging trends, opportunities, and potential issues.
• Take ownership of assigned accounts and tasks while remaining flexible and supportive in a fast-moving agency environment.
• Contribute positively to team culture through energy, ownership, accountability, and a willingness to learn and iterate.

Requirements

• 2–5+ years of experience managing social media for brands or agencies.
• Strong understanding of major social platforms and the unique demands, formats, and trends of each.
• Demonstrated ability to plan, create, schedule, and optimize social content.
• Hands-on experience with content creation, including writing, basic graphic design, and short-form video shooting and editing.
• Familiarity with AI tools for content creation, ideation, and design workflows.
• Skilled at managing multiple accounts and shifting priorities with consistency and attention to detail.
• Self-starter mindset with a proactive, energetic, and execution-first work style.

Preferred

• Experience working with faith-based or purpose-driven brands.
• Portfolio that shows strategic narrative thinking and performance results.