Social Media Manager - Pickleball TV

Santa Monica, CA (Unknown)

$80K/yr – $90K/yrMid Level3+ years expFull time

Posted 6 days ago

Job Summary

Own and execute a multi-channel social strategy for Pickleball TV, overseeing content creation, publishing, YouTube growth, and live-event coverage.

  • Develop and own channel strategies and quarterly plans
  • Create, shoot, and publish social-first content across three channels and manage the content calendar
  • Own YouTube strategy, packaging, analytics, and growth

Job Description

Responsibilities

  • Develop Strategy
  • Build and own a distinct strategy for each channel — audience, content pillars, formats, cadence, and growth tactics.
  • Set quarterly plans for each platform and plan for events, programming moments, campaigns, and sponsor deliverables.
  • Identify growth opportunities, such as new series, formats, and creator collaborations, and bring recommendations to the Head of Social.
  • Track performance, report weekly and monthly to the Head of Social, and adjust based on what's working.
  • Create & Publish Content
  • Concept and create social-first content and series: player features, highlights, skills content, trends, and behind-the-scenes.
  • Shoot, write, and edit short-form video; turn Pickleball TV programming into platform-native clips.
  • Own the content calendar across all three channels and publish daily, including captions, sound, hashtags, and platform-native styling.
  • Run live publishing during key events and QA every post for accuracy and brand voice.

Requirements

  • 3-5 years in social media, ideally in sports, live events, or entertainment, with a track record of growing channels
  • A portfolio of content you've concepted and created for Instagram, TikTok, and YouTube
  • Strong shooting and editing skills (phone-first; CapCut, Premiere, or similar)
  • Experience growing a YouTube channel, including long-form content, packaging, and YouTube analytics
  • Experience managing or directing others, such as a coordinator, freelancers, or interns
  • Fluency with trend cycles and platform best practices
  • Strong writing and analytical skills
  • Comfort under live-event pressure and willingness to travel, including weekends
  • Knowledge of pickleball a strong plus

Benefits

  • Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.
  • great benefits

Salaries

Posted range

$80K/yr – $90K/yr

Taken straight from the job posting.

The middle of this range ($85K) is 6% above the median base salary for Social Media Manager roles in the United States ($80K).

Social Media Manager median pay in the United States

$82K/yr

Most pay falls between $70K and $98K. Based on 603 salaries.

See all Sinclair Broadcast Group salaries

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Social Media Manager - Pickleball TV

Sinclair Broadcast Group · Santa Monica, CA · Unknown