Social Media Manager, Paid & Organic

Responsibilities

• Lead and develop the team’s organic social strategy across client accounts, ensuring content aligns with broader digital marketing goals
• Set standards for content quality, creative output, and publishing cadence across all client accounts
• Coach the team on platform best practices, performance analysis, and client communication
• Build the workflows and review processes that let the team scale without quality slipping
• Rebuild our organic social program: content strategy, post quality, engagement, and measurable performance
• Own content calendars, platform strategy, and community management standards across client accounts
• Define what good looks like for healthcare social content and hold the team to it
• Report on organic performance in terms clients actually care about, not vanity metrics
• Plan, launch, optimize, and report on paid social campaigns, primarily Meta and LinkedIn
• Build audience targeting, creative testing, and measurement frameworks suited to patient acquisition

Requirements

• Bachelor's degree preferred or equivalent professional experience
• 5+ years managing social media for clients or brands, including hands-on paid social
• Demonstrated experience managing campaigns across Google Ads, Meta Ads, and other major paid media platforms
• Experience developing or overseeing organic social strategy and content calendars
• Experience leading or mentoring team members
• Strong organic social strategy background: content planning, quality standards, engagement growth
• Comfort with Google Analytics, Google Tag Manager, and performance reporting
• Experience presenting campaign strategy and results to clients and senior stakeholders
• Excellent analytical, organizational, and problem-solving skills
• Ability to work in our Pittsburgh office

Preferred

• Google Ads certification or equivalent demonstrated depth
• Experience managing distributed or nearshore team members
• Healthcare or other regulated marketing experience
• Experience transitioning a marketing function from vendor to in house
• Comfort using AI tools (Claude, ChatGPT, or similar) in daily workflow

Benefits

• Employer-paid Medical, Dental, and Vision coverage
• Health Reimbursement Account (HRA)
• Employer-paid Short-Term and Long-Term Disability Insurance
• Employer-paid Life and AD&D Insurance
• 401(k) retirement plan
• Flexible PTO and company holidays
• Ongoing professional development