Responsibilities

• Develop and execute Outlandish's overall social media strategy across TikTok, Instagram, YouTube Shorts, LinkedIn, and other relevant platforms.
• Own and maintain the social media content calendar, including planning, scheduling, publishing, and coordinating content.
• Create engaging short-form content from concept through execution, including filming, editing, writing captions, and publishing.
• Develop creative concepts, hooks, scripts, recurring content series, and social campaigns that align with the Outlandish brand.
• Stay highly informed on TikTok, Instagram, creator economy, e-commerce, social commerce, and internet trends.
• Identify relevant trends and quickly determine how they can be adapted authentically for the Outlandish brand.
• Capture behind-the-scenes content from our team, offices, livestream studios, creators, events, and company initiatives.
• Collaborate with internal teams to identify stories, projects, events, milestones, and educational opportunities that can become social content.
• Manage community engagement, including comments, messages, mentions, and opportunities to interact with our audience.
• Monitor social media performance and track KPIs including reach, views, engagement, follower growth, watch time, click-through rates, and other relevant metrics.

Requirements

• 2+ years of experience in social media management, content creation, digital marketing, or a related role.
• Strong understanding of TikTok and Instagram, including platform culture, trends, algorithms, and content best practices.
• Hands-on experience creating short-form video content for TikTok, Reels, and/or YouTube Shorts.
• Comfortable filming content using a phone or camera and editing short-form videos.
• Experience with editing tools such as CapCut, Adobe Premiere Pro, or similar platforms.
• Strong creative instincts and an understanding of hooks, storytelling, pacing, and what keeps viewers watching.
• Ability to write engaging, platform-appropriate captions and social copy.
• Experience managing a content calendar and maintaining a consistent publishing schedule.
• Comfortable reviewing analytics and translating performance data into actionable content decisions.
• Strong organizational and project-management skills.

Preferred

• Experience working with creators, influencers, or UGC content.
• Experience growing a brand's social media presence organically.
• Familiarity with social media analytics and scheduling tools.
• Photography, videography, graphic design, or advanced video-editing experience.
• Experience working in a fast-paced agency, startup, creator, entertainment, or social-first environment.

Benefits

• 401(k)
• Flexible schedule
• Health insurance
• Paid time off