Responsibilities

• With the direction of the Assistant Director of Marketing, develop and execute a strategic social media plan that enhances the college’s brand and outreach.
• Work with the Assistant Director of Marketing each term to create goals for the social media team and priority social platforms, Instagram and Tiktok.
• Collaborate with stakeholders to determine their goals and produce a content calendar that supports institutional objectives.
• Work with the social media team to plan content, filming dates, and posting schedules, updating and tracking progress in Asana.
• Manage the social media specialists to ensure timely, high-quality content creation and engagement. Ensure deadlines are met, review and suggest edits if needed for all content prior to posting.
• Stay informed on current trends and best practices in social media to inform strategy and implementation.
• Oversee and analyze the performance metrics of all social media platforms, including LinkedIn, Facebook, Instagram, and TikTok and create a recap each term to share with stakeholders.
• Schedule and post content on social media platforms.
• Co-lead in-person social media small group meetings
• Attend weekly meetings (2-3 hours per week).

Requirements

• Must be academically enrolled in a high school, community college, or university and pursuing a program or course of study
• Must meet Academic Standing Requirements; students on academic suspension are not eligible for employment
• Must meet the applicable minimal enrollment standard
• High School student: Regularly enrolled in a high school or participating in a home-schooling program
• Undergraduate and post-baccalaureate student: 6 credit hours per term
• Undergraduate international student: 12 credit hours per term*
• Graduate student officially admitted to Graduate School: 5 credit hours per term
• Graduate international student officially admitted to Graduate School: 9 credit hours per term*
• *International students may be allowed to carry fewer hours than specified above and still be considered “full-time” by the United States Citizenship and Immigration Services ( USCIS ). A reduced course load is approved by the Office of International Services ( OIS ), and must be provided to the Student Employment Center.