Responsibilities

• Create and implement multi-channel social growth strategies with the Senior Social Media Manager to drive increases in following, reach, engagement, and conversion on Instagram, TikTok, and X
• Support execution of social strategy using traditional insights and AI-powered tools to drive efficiencies
• Develop TikTok-specific approaches to optimize performance, brand awareness, and engage new audiences
• Design social assets using Canva, CapCut (light design)
• Nurture brand communities with a "community-first" mindset—listening and responding to earned and owned comments
• Track KPIs and deliver regular reports with actionable recommendations
• Collaborate with content creators to develop winning social content for Instagram and TikTok
• Own and manage organic content calendars, write copy in brand tone, and create briefs for content creators
• Lead community engagement on X and build share of voice with platform expertise
• Identify opportunities to surprise and delight the audience

Requirements

• 3-4 years of experience in social media management with demonstrated success on TikTok and Instagram
• You’re deeply online across platforms and know the difference between a moment and a movement
• Fluent in campaign development and content ecosystems from large-scale to UGC-style
• AI-curious and started integrating tools into thinking, brief, and ideation
• Strong presenter, natural collaborator, data-driven in social planning
• Experience in client relations and adapting to different personalities
• Proven track record of organic social growth at scale and community management
• Experience with high-profile legacy brands focusing on engagement over awareness
• Deep understanding of influencer landscape in the US market
• Natural ability to identify quality social content and understand content creation processes

Preferred

• Basic creative background to plan content and guide creatives toward client goals