Responsibilities

• produces, manages and measures content performance for multiple social media platforms for the Wexner Center for the Arts.
• Responsible for leading the WCA’s organic and paid social media efforts to connect with the center’s diverse, international audiences on social media platforms such as, but not limited to, Instagram, Facebook, LinkedIn, and Tik Tok.
• cultivate these accounts through frequent, engaging, brand-right social media conversations and content that create a sense of community and enthusiasm around WCA programs, events, and initiatives.
• This position collaborates with multimedia content producers; external partners such as artists and galleries; designers; press and media partners; community and campus partners; and writers to develop creative assets that can be leveraged across all platforms and provides coverage for WCA events in-person as necessary.
• Additionally, the role is expected to analyze and assess metrics and data from social media to help guide and direct strategy for organic, paid, and boosted social media campaigns.
• The Social Media Manager is expected to demonstrate a passion for social media and storytelling, a desire to stay on top of current industry trends, be aware of current digital accessibility standards, and have a creative, self-starter mindset.
• They will handle multiple projects and need to flex based on the organization's priorities, including some evening and weekend duties.
• This position supervises one social media intern.

Requirements

• Bachelor's degree, preferably in marketing, communications, video production, journalism, or a related field;
• Four years of relevant experience
• Two years of professional experience creating content (video, photography, editing platforms, advertising copy, and graphics) for a wide variety of audiences and digital platforms including Instagram, TikTok, YouTube, Facebook, and LinkedIn.
• Knowledge of TikTok and Instagram trends.
• 2+ years of professional social media or multimedia marketing experience.
• Proven ability to produce for creative, visual storytelling.
• Strong understanding of content marketing and reputation management.
• Strong written and verbal communication skills.
• Ability to content with an audience-first focus.
• Knowledge of social media metrics, measurement, and performance.

Preferred

• 4-8 years of relevant experience
• Experience with integrated marketing planning.
• Understanding of paid/owned/earned paradigm in social media.
• Understanding of user-generated content management, content marketing, and reputation management.
• Exposure to marketing channels beyond social media.
• Experience with Sprout Social.