Responsibilities

• Develop and manage a structured social media calendar aligned with marketing campaigns, launches, events, and trade initiatives.
• Propose and execute original campaign ideas that elevate brand presence and engagement.
• Ensure all social activity supports brand positioning and business objectives.
• Create and publish content across Instagram, LinkedIn, Facebook, Pinterest, TikTok, and emerging platforms as relevant (using tools like Later or Notion for planning)
• Produce assets including static posts, short-form video, reels, carousels, captions, and stories.
• Collaborate with internal creative teams to maintain brand consistency and visual excellence.
• Execute the brand vision with strong attention to detail, tone, and aesthetics.
• Identify, outreach, and manage influencer relationships (using tools like Aspire or DashSocial)
• Coordinate product sampling and track deliverables.
• Monitor campaign performance and ROI of influencer partnerships.

Requirements

• 5-7+ years of social media management experience; preferably in home, lifestyle, fashion or luxury space
• Proven ability to manage social strategy end-to-end; familiarity with social scheduling and analytics tools (Notion, Later, Aspire, G4A, Semrush etc or similar tools)
• Strong content creation skills (copywriting + visual sensibility + video editing) using AI tools
• Experience managing influencer campaigns and product sampling
• Demonstrated experience tracking performance metrics and campaign ROI
• Strong organizational skills and attention to detail
• Understanding of paid social amplification strategies