Responsibilities

• Content Production: Script, shoot, edit, and publish native short-form videos (TikTok, Reels, Shorts) and product photography in our Miami office, handling the entire process from concept to export without relying on outside editors or designers.
• Meta Ad Creative R&D: Your content will feed our paid social strategy. Design, film, and iterate on video hooks, problem-agitate-solution angles, and product demos specifically crafted to serve as high-converting creative for our paid Meta ad campaigns.
• Account Ownership: Manage 100% of incoming DMs, comments, tagged posts, and brand mentions across every platform. We view DMs not as administrative customer service, but as direct sales, community building, and our #1 source for customer feedback and content ideas.
• Brand Ambassador & Creator Seeding: Identify micro-creators and passionate customers, manage product gifting, and run our brand ambassador program to build an ongoing library of raw user-generated content (UGC) for organic social and Meta ads.

Requirements

• Must be located in the Miami, FL metro area and able to commute to our office in Coconut Grove 3 days per week.
• 2+ years running social channels, creating short-form video content, or managing content production for a consumer/DTC brand, agency, or your own creator accounts.
• Proven portfolio showing self-shot and self-edited short-form video (TikTok / Reels) that demonstrates strong hook writing, clear visual storytelling, and platform-native pacing.
• Deep familiarity with short-form editing tools (CapCut, Premiere Pro, or native platform editors).
• Experience or strong familiarity with performance marketing/Meta ad creative principles (Hooks, Angles, UGC, Us vs. Them).