Responsibilities

• Own day-to-day strategy and execution across Instagram, TikTok, YouTube Shorts, and emerging platforms
• Identify and act on cultural/social trends in real time; build a rapid-response content process
• Use AI tools (generative content, trend forecasting, analytics/insight tools) to scale ideation and production
• Partner with creative, brand, and influencer teams to translate campaigns into native social formats
• Identify new platform partnership opportunities beyond core social channels — Reddit, Substack, LinkedIn, and other emerging community/media platforms — to expand brand presence where culture is forming
• Develop and manage content calendars, community management, and platform-specific KPIs
• Track emerging platforms and features (new apps, algorithm shifts, format changes) and advise leadership on where to invest
• Report on performance with a point of view — not just metrics, but what they mean for strategy

Requirements

• 5-6+ years in social media, with a portfolio of trend-driven, culturally fluent work
• Deep fluency in current platform mechanics (TikTok, Reels, YouTube Shorts) and where social is heading
• Hands-on experience with AI tools for content creation, ideation, or social listening
• Strong editorial instincts — can spot a trend early and know when/how to participate authentically
• Excellent collaborator across creative, brand, and PR teams
• Comfortable working fast, testing often, and adapting in real time
• Experience in fashion, beauty, or lifestyle brands preferred
• Basic content creation/editing skills (CapCut, Premiere, etc.) ideal
• Community-building or creator-partnership experience a plus

Preferred

• Community-building or creator-partnership experience a plus