Responsibilities

• Recruits, interviews, hires, and trains new staff
• Manage, lead and develop department staff
• Develops and executes creative social media strategies that align with the overall brand strategy
• Oversees the daily workflow of the department
• Monitors metrics for channels to evaluate effectiveness of social media strategy
• Provides constructive and timely performance evaluations
• Builds, maintains and evaluates effectiveness of influencer/storyteller plan
• Handles discipline and termination of employees in accordance with company policy
• Take the lead on all social media projects and see them to completion
• Develop a unique editorial calendar for social media that creates a plan for unique social content as well as web, magazine and video content calendar media.

Requirements

• Must be able to take projects from concept to completion with minimal guidance
• Excellent interpersonal, oral and written communication skills a must
• Proficiency with Facebook, Twitter, TikTok, LinkedIn, Instagram, YouTube and other social media channels from a business perspective with an emphasis on ad creation and evaluation
• Basic knowledge of Adobe CS (HTML and photo editing) for use in developing web content
• Basic video editing skills for social media content
• Knowledge of AP style
• Proficiency in Microsoft Office software, including Word, PowerPoint and Excel
• Proficiency with Google analytics and Google Ad Grant Management
• Attention to detail and fact checking
• Excellent time-management skills as social media monitoring requires time commitments outside of normal business hours to accommodate peak social media traffic on nights and weekends