Responsibilities

• Collaborate as a peer alongside Brand and Digital Strategists during campaign development, contributing social media expertise, platform-specific insights, and content direction; own the translation of approved concepts into actionable social media content plans, calendars, and campaign tactics for assigned client accounts.
• Serve as the primary day-to-day client contact for social media, leading check-ins, presenting performance recaps, and translating client feedback into actionable content and strategy adjustments.
• Own and manage social media content calendars for assigned accounts, overseeing copy direction, asset approvals, scheduling, and publishing standards; delegate execution tasks to the Social Media Coordinator as appropriate.
• Work collaboratively with the content manager for content creation for key campaigns and activations, including caption writing and brand storytelling across Instagram, Facebook, Threads, and other assigned platforms; review and approve content produced by the Social Media Coordinator prior to publication.
• Plan and oversee social media execution for brand activations and live events, including on-site content direction, real-time posting, and post-event performance analysis; coordinate with the Social Media Coordinator on engagement tracking and asset capture to support the broader event strategy set by the Experiential and Strategy teams.
• Analyze social media performance data across client accounts, identify trends and opportunities, and translate insights into strategic recommendations; build and present monthly and post-campaign performance reports to clients and internal stakeholders.
• Manage online community health and brand reputation across client accounts, including overseeing escalation protocols, handling sensitive or crisis-level comments, and maintaining consistent brand voice in community responses; guide the Social Media Coordinator on standard engagement and escalation procedures.
• Partner with Brand Strategists, Digital Strategists, Client Services, Experiential, and Creative teams throughout campaign development and execution; bring social media perspective and platform expertise to integrated campaign conversations and ensure execution remains aligned with overall campaign direction.
• Stay current on social media platform updates, emerging trends, tools, and best practices; proactively apply relevant insights to client strategy and share knowledge with the broader social media team.
• Participate in live events and brand activations, including weekends and non-traditional hours; provide on-site social media direction and ensure event content and real-time coverage align with campaign strategy

Requirements

• Travel: 20-30%
• Location: Atlanta, Georgia, United States; Hybrid
• Hybrid schedule: In-office Monday, Tuesday, Wednesday; Remote Thursday, Friday

Benefits

• Collaborative and dynamic team environment with opportunities for professional growth.
• Work with a diverse portfolio of high-profile lifestyle brands.
• Be part of an award-winning agency with a strong creative culture.
• Lead impactful client engagements that contribute directly to brand success.
• Comprehensive benefits including Medical, Dental, Vision, Life, 401k, PTO, and Holidays.