Social Media Manager

Responsibilities

• Develop and execute the organic social media strategy for assigned brands, including channel priorities, content pillars, publishing cadence, KPIs, and the integration of community, event, and field insights.
• Own the multi-brand editorial calendar, aligning content with product launches, promotions, events, and broader digital marketing initiatives.
• Develop content concepts and creative briefs for internal creators and external partners; provide direction, consolidate stakeholder feedback, and oversee the creation, publication, and quality control of content across assigned channels.
• Write, schedule, publish, and optimize social content across assigned platforms, ensuring brand standards and required approvals are met.
• Lead social planning for events by defining content priorities, campaigns, shot lists, and deliverables, while partnering with the Event & Brand Engagement Coordinator to maximize content capture and post-event content utilization.
• Manage influencer programs, including creator relationships, product fulfillment, deliverables, assets, performance tracking, and program reporting; escalate contract, budget, payment, or performance issues as needed.
• Track and analyze social, campaign, promotion, and influencer performance, leveraging insights to optimize future content and prepare recurring and ad hoc reporting.
• Maintain alignment with brand stakeholders, agency partners, and the Event & Brand Engagement Coordinator to coordinate priorities, content needs, launches, and strategic initiatives; align budget, priority, and strategy decisions with the Digital Marketing Manager.
• Maintain regular coordination with designated stakeholders for HSS, Frantz, SSOD, and LSIC; align requests affecting priorities, budget, or strategy with the Digital Marketing Manager.
• Perform other duties as assigned.

Requirements

• Demonstrated ability to develop multi-brand organic social strategies, editorial calendars, channel priorities, content pillars, publishing cadences, and measurable KPIs.
• Strong copywriting, editing, scheduling, publishing, and quality-assurance skills across major social platforms.
• Ability to develop actionable creative briefs, direct internal and external creators, evaluate deliverables, and communicate clear approvals and revisions.
• Sound judgment in brand voice, community-response guidance, issue escalation, approval requirements, and brand-risk management.
• Strong project-management skills, including the ability to manage multiple brands, campaigns, events, creators, assets, dependencies, and deadlines in ClickUp or a comparable system.
• Experience coordinating influencer or sponsored-partner programs, including communication, briefs, deliverables, product fulfillment, payment tracking, assets, analytics, and relationship follow-up.
• Ability to translate social listening, customer feedback, field observations, and performance data into content decisions, campaign recommendations, and clear reports.
• Excellent written and verbal communication, organization, time management, follow-through, and cross-functional collaboration skills.
• 3+ years’ experience with social media marketing and/or content development.
• Experience with MS Office and Adobe Creative Cloud (Photoshop, Premier Pro) or equivalent digital media editing tools a plus.

Preferred

• Bachelor's degree in marketing or a related field is preferred.
• Experience with MS Office and Adobe Creative Cloud (Photoshop, Premier Pro) or equivalent digital media editing tools a plus.