- Develop monthly editorial calendar to incorporate platform-specific content. - Provide updates specific to approved social media channels during high-visibility adaptive reconditioning sports events, thematic events, and additional events as they occur. - Use approved content updates to grow stakeholder audiences by understanding the intended audience of these tools. - Assess the effectiveness of social media platforms in reaching identified stakeholder groups and provide contextual analytics and recommendations for improvements where needed. - Support the synchronization of activities, messaging, and branding across all program components to ensure brand consistency.