Social Media Manager

Responsibilities

• General Description: The Social Media Manager is a hands-on leader responsible for driving the strategy, execution, and continuous evolution of our paid and organic social media programs.
• Core Duties and Responsibilities:
• Develop and execute an integrated paid and organic social strategy across Facebook, Instagram, YouTube, X, TikTok, LinkedIn, Threads, Pinterest and emerging platforms.
• Own end to end execution of key social media initiatives and campaigns from strategy and briefing, through launch, optimization and analysis including KPI-based analysis.
• Leverage social listening, relevant trends, search behavior and performance analytics to identify actionable consumer insights, uncover content opportunities and inform data-driven content strategies
• Own paid social strategy and execution for key campaigns, including audiences, creative, testing, optimization and performance.
• Lead, coach and develop the social media team, providing strategic guidance and hands on support to drive the successful execution and continuous optimization of social media programs.
• Drive social content strategy, including content pillars, platform strategies, social-first concepts and editorial planning while ensuring all content reflects and reinforces the brand voice, tone and messaging across all channels
• Develop an ongoing testing roadmap across creative, messaging, audiences, formats and platforms.
• Partner with agencies on creator and influencer programs, providing strategy, briefs and performance direction.

Requirements

• 5+ years of social media marketing experience supporting high-growth consumer brands.
• Bachelor’s degree in Marketing, Business, Digital Marketing, or a related field preferred.
• Expertise across paid and organic social media, content strategy, audience engagement, and performance analytics.
• Strong knowledge of major social platforms, emerging trends, and social media best practices.
• Experience managing creator/influencer programs, agency partnerships, and social media technology platforms.
• Proven ability to develop strategy, optimize processes, manage budgets, and execute high-impact campaigns.
• Demonstrated success leading and developing teams while maintaining a hands-on approach.
• Strong communication, project management, and cross-functional collaboration skills.
• Experience with Google Analytics 4, native social platform analytics, social media management tools (e.g., Hootsuite, Agorapulse), and social listening platforms (e.g., Brandwatch, Sprout Social, Meltwater) preferred.
• Data-driven, creative, and passionate about building engaging social media programs that drive business results.