Social Media Manager

Denver, CO (Hybrid)

$70K/yr - $80K/yr (Est.)Mid Level3+ years expOther

Posted 5 months ago

Job Summary

Drive Lava Island's social strategy and execution across Instagram, TikTok, Facebook, and YouTube to grow reach and engagement.

  • Own the content calendar, scheduling, and on-time publishing across Instagram, TikTok, Facebook, and YouTube.
  • Must-have: 3+ years of hands-on social media management with demonstrated channel growth.
  • Standout: Experience building a YouTube presence with strategy, formats, and publishing cadence.

Job Description

Responsibilities

  • Propose channel-level strategies, content formats, and campaign concepts to the Senior Creative Director for review and approval.
  • Identify opportunities to push creative boundaries — new formats, emerging platforms, unexpected partnerships — and build the case for trying them.
  • Develop platform-specific content strategies that align with Lava Island's brand goals and repeat visitor objectives.
  • Stay ahead of social trends, algorithm changes, and competitor activity, translating insights into actionable pitches.
  • Collaborate with the SCD to execute approved strategies with precision and creativity.
  • Own the content calendar, scheduling, and on-time publishing across Instagram, TikTok, Facebook, and YouTube.
  • Lead the buildout and growth strategy for Lava Island's YouTube channel — proposing content formats, series concepts, and a publishing cadence for SCD approval.
  • Adapt and optimize approved creative assets for each platform's specifications and audience behavior.
  • Write platform-native captions, hooks, and CTAs that reflect Lava Island's brand voice.
  • Maintain a consistent posting cadence across all channels, including during operational peaks and events.
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Lava Island

Lava Island is setting new industry standards for active play, imaginative exploration, education, party-goers and family values, alike. Redefining what a Family Brand means to our 2020 audience, we take pride in our values, the people who work with us, and the relationships we continue to cultivate. Launched in 2017, Lava Island Aurora is on an exciting new trajectory! We are looking forward to bringing Lava Island to a wider audience, increasing our impact in new markets and existing industries. Our massive indoor facility allows for wall-to-wall fun, rain or shine! Set in a tropical-themed indoor park filled with trampolines, climbing walls, ladders, slides and mazes... by the end of your day, our aim is for your entire family to be filled up and worn out!

Founded in 2017
Aurora, Colorado, USA
46 employees (6 in marketing)

Salaries

SalaryGuide estimate

$70K/yr – $80K/yr

Modelled from 4 comparable roles.

Social Media Manager median pay in the United States

$82K/yr

Most pay falls between $70K and $98K. Based on 603 salaries.

See all Lava Island salaries
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Social Media Manager

Lava Island · Denver, CO · Hybrid