Responsibilities

• Own our content strategy and pillars — define themes, formats, and narratives for all platforms.
• Manage our content calendar end-to-end and publish across Instagram, TikTok, and YouTube.
• Share insights with paid media partners to align organic learnings with paid performance.
• Educate and shift the conversation around circadian rhythms, blue light, and human health.
• Create and star in UGC-style short-form video content (CapCut, Premiere, or similar).
• Leverage AI creative tools like Higgsfield, Midjourney, and Nano Banana Pro.
• Engage with health, sleep, biohacking, and wellness communities.
• Report on performance metrics and iterate quickly in a fast-paced launch environment.
• This role reports directly to the VP of Consumer Growth.

Requirements

• 2–4 years managing organic social for a consumer, health, or wellness brand.
• Experience developing content pillars and strategy end-to-end.
• Ability to manage content calendars using tools like Notion, Later, or Sprout.
• Comfort collaborating with paid media teams to exchange insights.
• Hands-on short‑form video skills: filming, editing, publishing.
• Confidence on camera — you’re the creator AND the on‑screen talent.
• Experience with AI creative tools or eagerness to learn quickly.
• Ability to simplify complex science into engaging, accessible content.
• A community‑builder mindset and sharp copywriting instincts.
• Curiosity about health, sleep, light, or human performance.

Preferred

• Bonus: experience launching a new brand or product category.

Other

• This role reports directly to the VP of Consumer Growth.