Responsibilities

• Plan, develop and execute a comprehensive social media strategy and editorial calendar for all organic content across the hotel’s social media channels, based on Brand guidelines (photo & video) and copy (tone of voice).
• Follow long-range objectives aligned with yearly marketing KPIs (e.g., engagement rate, follower growth, web traffic and net revenue) and devise strategies to achieve them.
• Stay ahead of social media trends, platform updates, and emerging technologies to continuously optimize content strategy and performance.
• Conduct regular performance analysis and social media audits, delivering insightful monthly reports to property and corporate stakeholders.
• Monitor competitor activity and industry trends to identify opportunities for innovation and differentiation.
• Manage social media agency, leading communication and biweekly agency meetings. Set up agency for success and ultimately the property for success by being timely, thorough, and forward-thinking.
• Provide measurement of the impact of online presence to the hotel’s overall business, including social media engagement and results, to be presented in monthly reports to properties and corporate team.
• Lead the creation and curation of compelling, on-brand content (photo, video, and copy) that aligns with Rosewood's brand guidelines and distinctive tone of voice.
• Plan, coordinate, and execute lifestyle photoshoots and video filming from concept to completion, managing stakeholders including photographers, videographers, models, and casting agents.
• Negotiate contracts with video makers, photographers and models for content creation, usage rights, and talent agreements.

Requirements

• Bachelor's degree in Marketing, Communications, Hospitality, Design, or a related field.
• Proven track record of developing and implementing successful social media strategies and campaigns, preferably within the luxury hospitality, lifestyle, luxury or a related industry.
• Expert proficiency with social media management platforms (e.g., Meta Business Suite, Emplifi, Facebook, Instagram, LinkedIn).
• Strong working knowledge of Microsoft Office Suite and Mac applications.
• Skilled in content creation and editing along with an understanding of best practices for social media, including short-form video, photography, copy, and platform-specific formatting.
• Knowledge of Adobe Creative Suite (particularly Photoshop) is highly preferred to support with image and film post-production when needed.
• Proficiency with social media analytics and reporting tools.
• Fluent in English. Excellent internal and external communication skills are essential.

Preferred

• Knowledge of Adobe Creative Suite (particularly Photoshop) is highly preferred