Responsibilities

• Market Strategy & Positioning
• Develop comprehensive marketing strategies for municipal market segments, including municipalities, local government entities, consulting engineers, and channel partners
• Define messaging, positioning, and value proposition for municipal solutions
• Develop Commercial Insights relevant to municipal customers and engineering firms
• Act as the voice of the market by engaging with customers, reps, and engineers
• Monitor emerging trends and the competitive landscape to refine marketing strategy, positioning and messaging.
• Channel Enablement:
• Build and deploy marketing programs that support manufacturer reps and channel partners
• Develop sales enablement tools, e.g., presentations, case studies, application guides, etc.
• Improve how Rep firms position Komline solutions in the field

Requirements

• Bachelor's degree in marketing, Communications, or related field, MBA preferred
• 5+ years of marketing experience in a business-to-business environment
• Manufacturing industry experience preferred.
• Strong understanding of multi-channel campaign development, e.g., email, print, social and digital advertising, SEO/SEM
• Portfolio of interactive campaigns, e.g., theme, design, content, and ROI
• Excellent project management skills with ability to manage multiple priorities and deadlines
• Strong communication, collaborative mindset, and collaboration skills to work effectively with cross-functional teams

Preferred

• Experience with:
• Marketing Tools: Salesforce, Zoominfo, Sales Navigator, Canva, Google/Bing/LinkedIn Ads, Google Analytics
• Industrial equipment or related industries
• Channel marketing, i.e., marketing through indirect sales channels, manufacturer representative networks, distributors, or consulting engineering firms
• Cross-functional businesses, i.e., an organization with 10+ operating units
• Challenger Sales Method, Commercial Insights generation