Responsibilities

• SOCIAL STRATEGY: Create briefs/Content kick-off documents in partnership with strategy, media and creative partners
• SOCIAL PLAYBOOK OWNERSHIP: Collaborate in the creation of, and own the day to day use and refinement of your brand’s social playbook.
• SOCIAL PLANNING: Create and maintain social media content calendars based on your brand’s relevant passion points and cultural moments.
• DEPLOYMENT: Upload legal-approved content to social channels and/or supports trafficking process
• COMMUNITY MANAGEMENT: work with the social writer to oversee the brand’s social channels for strategic communications opportunities, and reviews inbound comments, questions and risks
• SOCIAL INSIGHTS: Complete social media audits and competitive reports to help our brands stay ahead of our competitors
• MEDIA INTEGRATION: Work with our media partners (P57) to own the paid-media relationship for your brand(s). Recommend media optimizations (in partnership with P57) as necessary, synthesize media data into actionable insights for future briefing.
• SOCIAL MEDIA EXPERTISE: You are a platform expert who ensures that the creatives, strategists, and brand partners around you understand how to operate in a constantly changing world of social media platforms, trends, and memes. You will collaborate with creative to ensure creative product is best in class, on brief and platform-appropriate
• REPORTING: Collaborate with insights partner to create insightful and actionable social media reports.