Responsibilities

• Instagram Strategy & Growth: Develop, curate, and manage a structured, high-impact Instagram content calendar. Intentionally grow our followers and engagement metrics, focusing heavily on community impact rather than just vanity metrics.
• Video-First Content Creation (Primary Focus): Produce, shoot, and edit highly engaging Reels that capture both the emotional energy and the educational depth of our STEM programs. Optimize all short-form video content for reach, watch time, and retention.
• Visual & Written Storytelling: Write compelling, human-centric captions that connect our core values (resilience, inquisitiveness, empathy) to what parents care about most. Turn technical curriculum themes into accessible, weekly narratives.
• Basic Graphic Design: Design clean, simple, and brand-consistent static graphics or carousels when needed to support announcements or educational content.
• Performance Tracking & Analytics: Track weekly engagement metrics, saves, shares, and DM inquiries. Interpret data trends to continuously iterate and pivot our content strategy.

Requirements

• Proven Track Record: Demonstrated success managing and growing brand Instagram accounts, ideally within the parenting, education, pediatric, or family-focused spaces.
• Multimedia Production Skills: A strong portfolio showcasing expert-level short-form video editing (Reels/TikTok formatting), baseline graphic design, and punchy copywriting.
• Exceptional Communication: A personable, engaging, and empathetic storytelling style that easily translates organizational mission into community excitement.
• High-Agency & Entrepreneurial: A proactive self-starter who thrives in a fast-paced startup environment, takes feedback constructively, and treats data as a guide.
• Live Our Vision: Our 'Ways of Being'
• Purpose-Driven: We are intentional in our actions, always leading with "why" to cultivate intrinsic motivation.
• Solution-Oriented: We challenge ourselves to figure out how to make something work before questioning if it is possible.
• Data-Informed: Our strategic choices and assessments are grounded in logic and empirical data.
• Accountable: We practice personal discipline and take full ownership of our outcomes.
• Growth-Minded: We actively seek out feedback and embrace diverse perspectives to continually evolve.