Social Media Manager - Instagram (Education Startup, Part-Time)

USA (Hybrid)

$25/hr – $40/hrIntern/New GradPart time

Posted 2 months ago

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Job Summary

Own Instagram growth and storytelling for a parent-focused STEM camp brand, driving community engagement, high-quality video content, and data-driven iteration across creative and cadence decisions.

  • Growth & Community: Manage a structured content calendar, grow followers, and deepen engagement beyond vanity metrics.
  • Video-First Content: Lead short-form Reels creation from concept to edit to maximize reach, watch time, and education.
  • Storytelling & Design: Translate curriculum themes into accessible weekly narratives with human-centric captions and brand-consistent visuals.

Job Description

Own Instagram growth and storytelling for a parent-focused STEM camp brand, driving community engagement, high-quality video content, and data-driven iteration across creative and cadence decisions.

  • Growth & Community: Manage a structured content calendar, grow followers, and deepen engagement beyond vanity metrics.
  • Video-First Content: Lead short-form Reels creation from concept to edit to maximize reach, watch time, and education.
  • Storytelling & Design: Translate curriculum themes into accessible weekly narratives with human-centric captions and brand-consistent visuals.
  • Basic Graphic Design: Design clean, simple, and brand-consistent static graphics or carousels when needed to support announcements or educational content.
  • Performance Tracking & Analytics: Track weekly engagement metrics, saves, shares, and DM inquiries. Interpret data trends to continuously iterate and pivot our content strategy.
NORY, Inc. logo

NORY, Inc.

"Nurturing purpose-driven changemakers of tomorrow" NORY, recognized as NYC's leading STEM education program, impacts over 4000 students annually across 10+ citywide campsites. Our mission centers on cultivating changemakers with a deep sense of purpose. We believe in the unique potential of Generation Alpha, striving to foster their resilience, inquisitiveness, and empathy. Our programs are designed to prepare young minds to design, rather than follow, the future.In our pursuit of educational excellence, we aim to create a hub where visionary educators collaboratively experiment and innovate approaches for educating Generation Alpha. We are committed to not just providing ever-evolving pedagogies for the next generation, but also to contributing our insights to the broader society, including both formal and informal educational sectors. Join us in our journey to empower the changemakers of tomorrow with the mindset to create a purposeful impact. If this mission beats your heart, reach out to our CEO directly at [peter@nory.co] to discuss how to step towards this goal together.📺 Watch NORY programs in action: https://youtu.be/G8vgorW3y7U

Founded in 2016
New York, New York, USA
67 employees (8 in marketing)