Responsibilities

• Serves as the strategic lead for IU Health Social Media.
• Enhance the organization's reputation and brand awareness through team leadership, social media channel management and news delivery.
• Owns the overall planning, creation and performance of content across all social platforms, including through partnership with regional communicators.
• Translates complex topics into accessible content that supports community engagement and strengthens the system's brand.
• Identifies and implements the strategy to deliver relevant news and real-time community management.
• Develops relationships with a diverse set of stakeholders and contributors.
• Delivers increased engagement, audience acquisition, and real-time community management.
• Maintains an ongoing knowledge of current events, news, trends and the changes occurring in social media.

Requirements

• Bachelor's Degree in Journalism, Communications, English, or related field required.
• Requires 7-10 years of relevant experience, which may include experience working as part of the media.
• Requires proven experience developing engaging news content, including the ability to seek out and form story ideas and sources.
• Requires knowledge of analytics and publishing tools, content, and visual management systems, and best in class customer service practices.
• Requires knowledge of written, video, and photo content development and best practices.
• Travel throughout our system will be required as needed.