Responsibilities

• Own and scale HMA's social media channels across Twitter/X, Instagram, TikTok, and LinkedIn, developing an always-on content strategy that grows our audience and reinforces our brand.
• Build out the identity of HMA as a brand in its own right, separate from (but connected to) the creators we manage - establishing our voice in sports and creator-economy conversations.
• Drive cultural relevance for the shows and franchises HMA owns, turning key moments and storylines into timely, platform-native content.
• Track sports, entertainment, and internet culture trends in real time, surfacing the moments worth jumping on and translating them into content that resonates.
• Plan and manage a rolling content calendar/pipeline, balancing always-on posting with support for bigger campaigns and launches.
• Report on channel and content performance, using data to sharpen what's working and inform future strategy.
• Collaborate cross-functionally with leadership and creative teams to align social strategy with HMA's broader goals.

Requirements

• A genuine interest in sports and a finger on the pulse of what's trending online - you know a moment worth capitalizing on when you see one.
• Proven experience owning and scaling social channels end-to-end: planning, creation, programming, and analytics.
• Strong editorial instincts - an eye for narrative, timing, and what makes content shareable across different platforms.
• Creativity and a willingness to take smart risks with format and tone.
• Deep fluency in internet culture, humor, and social-first content styles.
• Excellent organizational skills to manage a fast-moving, always-on content pipeline.
• Strong communication skills, comfortable working across teams and with leadership.