Responsibilities

• Develop and implement comprehensive social media strategies aligned with overall marketing goals to increase brand awareness and engagement.
• Create, curate, and manage engaging content across platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and others, ensuring consistency with brand voice and identity.
• Utilize social listening tools to monitor conversations around our brand, industry trends, and competitors to inform content strategy and reputation management.
• Manage social media advertising campaigns using Facebook Ads Manager and other advertising platforms to maximize reach and ROI.
• Analyze social media performance using tools like Google Analytics, Adobe Creative Suite, Hootsuite, Buffer, and native platform analytics to optimize ongoing campaigns.
• Collaborate with cross-functional teams including marketing, PR, graphic design, photography, and video production to produce high-quality multimedia content.
• Engage actively with followers by responding to comments, messages, and reviews to foster community relationships and enhance customer satisfaction.
• Stay updated on the latest digital marketing trends, platform updates, media editing tools, SEO practices, keyword research techniques, and best practices in social media content marketing.

Requirements

• Proven experience in social media management or digital marketing roles with a strong portfolio of successful campaigns.
• Proficiency in social media platforms’ management tools such as Hootsuite or Buffer; experience with Facebook Advertising is essential.
• Skilled in graphic design software including Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for creating visually appealing content.
• Strong understanding of SEO principles, web analytics (Google Analytics), media performance analytics, and marketing online analytics.
• Excellent written communication skills with an eye for proofreading and content writing that resonates with target audiences.
• Ability to analyze data from social media analytics tools to measure campaign effectiveness and inform future strategies.
• Knowledge of video editing software for creating engaging multimedia content; familiarity with photography is a plus.
• Exceptional relationship management skills for engaging influencers, partners, and community members effectively.
• A proactive mindset with the ability to multitask in a fast-paced environment while maintaining attention to detail.