Responsibilities

• Develop and execute social media strategies for Headwater Productions’ internal accounts and client accounts across Instagram, Facebook, LinkedIn, TikTok, and emerging platforms
• Create compelling, on-brand content — graphics, captions, stories, and reels — tailored to each account’s audience, voice, and visual identity
• Plan, schedule, and publish content using industry-standard scheduling tools, maintaining consistent content calendars across all accounts
• Monitor all social accounts daily: engage with followers, respond to comments and messages, and manage community interactions professionally
• Collaborate with the creative team to align social content with photography, videography, and broader brand strategy
• Track performance metrics and report on KPIs; meet weekly and monthly goals for engagement, growth, and content output
• Stay ahead of social media trends, algorithm changes, and platform updates to keep our clients competitive
• Contribute fresh content ideas and creative concepts during brainstorming and planning sessions

Requirements

• Proven experience managing social media accounts for brands or businesses — portfolio or account examples required
• Proficient in Canva and Adobe Creative Suite for creating high-quality visual content
• Strong content strategy skills with the ability to develop and execute plans that drive measurable results
• Proficiency with social media scheduling and management tools (Later, Hootsuite, Sprout Social, Planoly, or similar)
• Excellent copywriting skills with a sharp eye for detail, tone, and brand consistency
• Ability to analyze social media analytics and translate data into actionable strategies
• Strong organizational skills — comfortable managing multiple accounts and deadlines simultaneously
• Proven track record of consistently meeting deadlines — accountability and follow-through are non-negotiable

Preferred

• Self-motivated and reliable; able to work independently while delivering on established goals
• Excellent communication skills with the ability to collaborate effectively within a creative team
• Must be based in Nashville, TN (local candidates only)
• Flexible schedule with availability for collaborative meetings and time-sensitive content needs
• Experience in real estate, property management, or luxury lifestyle branding