Social Media Manager, Global Brand Communications - HOKA at HOKA | USA | $110K/yr – $120K/yr

Social Media Manager, Global Brand Communications - HOKA

USA (Remote)

$110K/yr – $120K/yrSenior Level7+ years expFull time

Posted 6 months ago

Drive and lead social media strategy and team execution for a consumer brand, owning cross-functional collaboration and agency partnerships.

Own end-to-end social strategy, content development, and campaign optimization.
Must-have: 7+ years in social media or digital marketing with consumer brand experience.
Standout: Leading cross-functional teams and agency partnerships at scale.

Develop, implement, and lead comprehensive social media strategies to drive brand engagement and achieve business objectives
Directly manage agency and vendor relationships, setting objectives and managing performance in line with brand goals
Lead development of insight-driven content briefs to guide internal teams and agency partners
Oversee social copy development for consistency in brand voice, tone, and messaging across platforms
Collaborate with cross-functional stakeholders to inform content strategies based on data insights
Manage creative asset development process from concept to completion with social agencies
Measure and optimize social media campaigns, conducting regular performance reviews with agencies
Translate data into actionable insights to refine content strategy and maximize brand impact
Provide thought leadership on cultural trends and audience engagement
Lead a team of social marketers, ensuring timeliness and accuracy of projects

7+ years of experience in social media, content strategy, or digital marketing, ideally at a consumer and/or lifestyle brand
BA/BS degree or equivalent practical experience
Excellent communication, interpersonal, project management, and organizational skills
Expert in Microsoft Office
Experience using Dash Social or other social media management platforms and tools
Experience in social media copywriting
Ability to travel for work-related events
Use independent judgment while navigating strict deadlines without compromising work quality
Experience working effectively in complex global organizations with diverse constituents and competing priorities
The ability to prepare and present information and respond to questions from management, agencies, and other employees

Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.