Responsibilities

• Lead our organic social ecosystem and shape how our portfolio of brands show up in culture.
• Build enterprise-wide standards, scaling a creator ecosystem, and driving culturally relevant strategies across TikTok, Instagram, YouTube, Facebook, Pinterest, LinkedIn, and beyond.
• Contribute to the development of the Social Center of Excellence, architecting frameworks, governance models, and operating standards that elevate quality and consistency across GALLO's brands.
• Bring deep platform expertise and a forward-thinking mindset — anticipating algorithm shifts, spotting emerging trends, and securing first-to-market opportunities through strong platform partnerships.
• Strategically leverage AI to sharpen efficiency without compromising creative integrity.
• Lead and grow a team of social and content specialists, setting clear performance standards while fostering a culture of bold thinking and thoughtful risk-taking.
• Collaborate with Brand, Creative, Paid Media, PR, Legal, MarTech, and Consumer Engagement teams to ensure strategies are cohesive, compliant, and impactful.
• Own the KPI framework, drive performance reporting, and use social listening, cultural insights, and competitor benchmarking to continuously refine what's working.
• Lead with data, think in ecosystems, and demonstrate a genuine passion for culture, community, and storytelling.
• Shape the social future of GALLO as part of one of the most iconic companies in the beverage industry.

Requirements

• Bachelor’s degree plus 6 years of sales, marketing, advertising, public relations, or account management experience to include 5 years of social media marketing management experience reflecting increasing levels of responsibility; OR Master’s degree plus 4 years of sales, marketing, advertising, public relations, or account management experience to include 3 years of social media marketing management experience reflecting increasing levels of responsibility.
• Required to travel up to 25% of the time in order to conduct job duties.
• Deep understanding of major social platforms (TikTok, Instagram, YouTube, Facebook, Pinterest, LinkedIn, X) including algorithm behavior, discovery mechanics, and platform best practice.
• Familiarity with web, search, and zero click trends and how social intersects with SEO.
• Strong understanding of creator ecosystems and experience engaging or managing creators.
• Ability to evaluate content for quality, cultural relevance, and brand alignment.
• Proficiency using enterprise social tools (e.g., Emplifi, Sprinklr, Sprout Social, Dash Hudson, or equivalent).
• Experience with AI assisted tools (content creation, social listening, workflow automation) is a strong plus
• Successfully supervised and developed employees.
• Exceptional oral, verbal, written, and interpersonal communication skills.
• Strong analytical skills to make data-driven decisions.
• Required to be in office minimum of 3 day a week.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation.
• This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

Nice to Have

• Bachelor’s degree plus 8 years of sales, marketing, advertising, public relations or account management experience to include 6 years of social media marketing management experience reflecting increasing levels of responsibility.
• Experience with social media in an alcohol beverage or CPG company.
• Ability to manage multiple priorities in a fast moving environment
• Experience influencing the decision making of diverse, high level stakeholders.