Responsibilities

• Social Media Strategy & Growth
• Develop and execute a comprehensive social media strategy aligned with FFG's brand, target audiences, business objectives, and marketing initiatives, managing and growing our presence across relevant platforms, including LinkedIn, Instagram, Facebook, YouTube and TikTok.
• Identify and implement opportunities to increase audience growth, engagement, brand awareness, lead generation, and overall business impact, including strategies for organic growth and collaboration on paid social initiatives when appropriate.
• Monitor social media trends, platform updates, algorithms, emerging channels, and industry best practices to ensure FFG's strategy remains current and effective.
• Continuously test and evaluate content formats, creative approaches, strategies, and platform performance, using results to recommend opportunities to improve, expand, or adjust FFG's social media presence.
• Content Creation & Brand Storytelling
• Create, edit, and publish engaging, original content across FFG's social media channels, including written posts, captions, graphics, photography, video, and short-form content for platforms such as Instagram Reels, TikTok, and YouTube Shorts.
• Develop compelling social media copy and creative concepts, including captions, headlines, scripts, and other content that reflects FFG's brand voice and resonates with target audiences.
• Develop and maintain a strategic social media content calendar and collaborate with advisors and internal teams to identify stories, ideas, and opportunities that showcase FFG's advisors, leadership, employees, culture, community involvement, events, partnerships, and areas of expertise.
• Maintain consistency in FFG's brand voice, messaging, and visual identity across all social media platforms while using tools such as Canva, Adobe Creative Suite, or comparable content creation platforms to produce high-quality social media assets.

Requirements

• 2+ years of professional experience in social media management, digital marketing, content creation, or a related field, with demonstrated success growing social media accounts and online communities.
• Strong knowledge of multiple social media platforms, including their unique audiences, formats, trends, algorithms, and best practices, with the ability to develop and execute an effective social media strategy.
• Strong content creation and communication skills, including writing, editing, storytelling, photography, graphic design, and short-form video; proficiency with tools such as Canva, Adobe Creative Suite, social media management platforms, or comparable tools.
• Data-driven and results-oriented, with an understanding of social media analytics and KPIs and the ability to use performance insights to inform strategy and drive continued growth.
• Highly organized and self-directed, with strong project management skills, attention to detail, and the ability to manage multiple priorities, meet deadlines, and take initiative with minimal supervision.
• Creative, adaptable, and collaborative, with a willingness to experiment with emerging trends and platforms, work with others to create content, and confidently represent the brand on camera when appropriate.

Preferred

• Experience with paid social media advertising, campaign management, lead generation, audience growth, and/or strategies that drive measurable business results
• Experience in financial services, wealth management, professional services, or another regulated industry, with an understanding of social media compliance considerations.
• Experience with photography, videography, video editing, and/or managing executive or personal brands on social media; bachelor’s degree in Marketing, Communications, Journalism, Digital Media, or a related field is a plus.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance