Responsibilities

• Own and manage favorited’s presence across all social platforms (established and emerging).
• Develop and execute a content strategy that drives growth, engagement, and brand affinity.
• Translate product features, creator moments, and platform behaviors into compelling, native social content .
• Ensure content aligns with and strengthens brand image, voice, and positioning .
• Identify and act on trends, memes, and cultural moments with speed and precision.
• Optimize content performance through data, testing, and iteration .
• Partner cross-functionally with product, marketing, and creator teams to ensure social is integrated into the broader platform ecosystem.
• Build and nurture a strong community presence , engaging directly with users and creators.
• Continuously evaluate new platforms, formats, and opportunities for expansion.
• Manage content calendars while maintaining flexibility for real-time opportunities.

Requirements

• 3–8 years of experience in social media, content, or digital marketing , ideally in consumer tech, gaming, or entertainment.
• Deep understanding of all major social platforms and emerging channels.
• Strong intuition for how content translates into brand perception and growth .
• Proven track record of driving audience growth and engagement across channels .
• Deep understanding of community-building and brand value creation .
• Ability to seamlessly fit content into a broader product and platform narrative .
• Strong grasp of streaming culture, creator ecosystems, and meme literacy .
• Highly creative with a strong point of view on what works and why.
• Ability to move quickly, prioritize effectively, and execute in a fast-paced environment.
• Excellent communication and collaboration skills.

Preferred

• A sharp, native understanding of internet culture and humor .
• Experience building or growing social accounts from early stages .
• Strong taste level and ability to balance trend participation with brand consistency .
• Obsession with what makes content shareable, memorable, and culturally relevant .

Benefits

• Unlimited PTO to prioritize work-life balance.
• 401(k) plan to invest in your future.
• Comprehensive health insurance to support your well-being.
• Paid company holidays for time to recharge.
• Competitive salary that reflects your impact and contributions.