Social Media Manager

New City, NY (On-site)

$65K/yr – $83K/yrSenior Level3+ years expFull time

Posted 3 days ago

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Job Summary

Own and drive strategy, creative direction, and day-to-day social operations for multiple brands, guiding content development, calendar management, and real-time community engagement across platforms.

  • Own strategy, content concepts, and calendar governance across client work
  • Lead creative direction, visual identity, and on-set production for social shoots
  • Oversee community management, performance-driven cadence, and client relationships

Job Description

Responsibilities

  • Strategy & Content
  • Build social playbooks that guide how each brand operates across platforms.
  • Develop content ideas and campaign concepts for each client, customized for the platform and audience.
  • Own the content calendar from initial ideas through shoot day and post production
  • Identify opportunities to keep clients culturally relevant and part of real-time conversations
  • Creative Direction
  • Own the visual identity of each client's social presence: sequencing, consistency, and overall aesthetic.
  • Brief creative teams and assist with production so the final work is consistent with the pitch.
  • Lead with creative authority on set, driving the creative vision for the content.
  • Community Management

Requirements

  • Minimum 3-5 years of hands-on experience managing brand social channels day-to-day (posting, community management, content calendars) for at least one recognizable brand, preferably within a fast-paced agency environment, in-house experience also welcomed. A portfolio is strongly suggested for submission.
  • Proven ability to art conceptualize clients social visual presence: sequencing, visual consistency, and aesthetic judgment.
  • Prove a mastery of the production process, including experience briefing creative teams, overseeing on-set production for social shoots, and managing post-production workflows.
  • Prove a mastery of action driven reporting and proactive problem solving. Social moves fast and our team moves with it.
  • Working fluency in platform-native behaviors and what drives performance on each platform, demonstrated through actual channels run.
  • Display exceptional project management skills with the ability to navigate fast-moving environments, manage multiple client workstreams simultaneously, and meet rigorous deadlines.
  • Strong client-facing communication skills and direct client relationship experience.
  • Demonstrate strong leadership and mentorship capabilities, with a passion for educating junior staff members on the evolving digital landscape and industry best practices.

Benefits

  • Life insurance
  • Birthday bonus
  • Health/Dental/Vision Insurance 100% covered
  • Discounted gym and ClassPass memberships plus monthly credit
  • Flexible Spending Account
  • CitiBike 100% covered
  • Discounted Metrocard/commuting
  • Generous vacation offering
  • End-of-year holiday; two-week office closure in addition to vacation package
  • Summer Friday Program
FACTORY PR logo

FACTORY PR

4.3 Glassdoor

Factory PR is a leading communications agency that uniquely intersects style and technology. With our dynamic offering of public relations, influencer, social media, and event services, we build and launch many of the world's most transformative brands. We are bi-coastal, with our headquarters in New York and our West Coast team in Los Angeles.Interested in our expertise? Reach out to hello@factorypr.com

Founded in 2001
New York, New York, USA
88 employees (23 in marketing)
93% recommend to a friend
89% CEO approval

Traffic Signals

Monthly Visitors
3.4K
Traffic Source Mix
Search
49.7%
Direct
29.9%
Referral
5.4%
Social
13.5%
Paid
1.3%

Headcount Trend

Current headcount: ~88

Marketing Team

Marketing Team Size
15 (17% of company)
Marketing Roles Posted (Last 30 Days)
4