Social Media Manager

New York City, NY (On-site)

$100K/yr – $110K/yrMid LevelSalaried Ft

Posted 6 days ago

Job Summary

Own end-to-end creator partnerships and high-velocity content programs across social platforms, using AI-assisted workflows to publish, test, and optimize content while scaling partnerships and performance insights into creator prompts.

Lead content system development across Instagram, TikTok, YouTube
Directly manage creator collaborations and activations with a test-and-learn approach
Translate performance insights into content directions and prompts

Job Description

Responsibilities

Create and publish content across Instagram, TikTok, and YouTube using AI-assisted workflows. Develop and operate high-velocity content systems leveraging tools such as LLMs, video generation, and editing platforms.
Manage publishing cadence and continuously test content variations to improve performance.
Monitor and engage with communities through comments, DMs, and creator interaction.
Identify emerging platform trends and rapidly translate them into testable content formats.
Ensure consistency between organic storytelling and campaign narratives.
Build and operate automated pipelines for sourcing, evaluating, and prioritizing creators.
Leverage AI tools to personalize outreach and improve response and conversion rates.
Directly manage creator collaborations and activations with a test-and-learn approach.
Continuously identify high-potential creators across relevant categories.
Develop repeatable systems to scale creator partnerships efficiently.

Requirements

Based in the United States with strong familiarity with US creator culture and platform trends.
Experience managing social media channels for consumer brands.
Experience developing creator partnerships or influencer programs.
Strong understanding of TikTok, Instagram, Reddit, and YouTube ecosystems.
Experience supporting UGC production for paid media is highly preferred.
Background in consumer brands, wellness, lifestyle, beauty, or CPG is a plus.
Experience working with agencies or creator networks is preferred.
Comfortable working cross-functionally with creative, brand, and performance teams.
Entrepreneurial mindset with ability to identify opportunities proactively.
Experience working with AI-supported workflows or creator sourcing tools is a plus.

Preferred

Experience supporting UGC production for paid media is highly preferred.
Background in consumer brands, wellness, lifestyle, beauty, or CPG is a plus.
Experience working with agencies or creator networks is preferred.
Experience working with AI-supported workflows or creator sourcing tools is a plus.

Essor

3.3 Glassdoor

Essor, where brands take flight. We find digital challenger brands and supercharge them into iconic global legends that consumers love. As a next-generation consumer products platform, we leverage technology, industry expertise, and strategic collaborations to ignite growth and launch brands beyond expectations. Essor’s brand portfolio today includes a broad range of rapidly growing health & wellness and lifestyle brands like Boka, ZitSticka, Puracy, OTOTO Design, FreshCap, Iron Flask, Fullstar, numnum, Key Nutrients, and Viking Revolution that are sold on Amazon, Direct to Consumer channels, and through national retailers like Target, CVS, and Walmart.

Founded in 2020

USA

395 employees (100 in marketing)

www.goessor.com

52% recommend to a friend

74% CEO approval