Responsibilities

• Manage the day-to-day operation of the College's official social media accounts.
• Plan, create, schedule, publish, and manage social media content supporting College priorities, programs, events, student life, recruitment, and community engagement.
• Develop and maintain a social media content calendar aligned with College events, academic dates, campaigns, and departmental priorities.
• Identify opportunities for timely, relevant, engaging, and student-centered content.
• Create platform-appropriate graphics and digital content using Canva while following established College brand standards.
• Write clear, engaging, accurate, and audience-appropriate social media copy.
• Use Meta Business Suite and other applicable platform tools to schedule and publish content, monitor account activity, and review performance.
• Monitor comments, messages, mentions, and other activity across College social media platforms and respond to or appropriately route inquiries.
• Maintain awareness of current social media trends, platform changes, and emerging content formats and recommend appropriate opportunities for the College.
• Review social media analytics and performance data to identify trends and help guide future content decisions.

Requirements

• Associate degree from an accredited institution.
• A minimum (2) years of experience in social media management, marketing, communications, public relations, or a related role.
• Proficiency in social media platforms.

Preferred

• Demonstrated experience managing social media accounts for an organization, business, nonprofit, educational institution, or similar organization.
• Demonstrated experience planning, creating, scheduling, publishing, and managing social media content, including maintaining content calendars and consistent posting schedules.
• Experience creating platform-appropriate content for multiple social media platforms.
• Working proficiency with Meta Business Suite, including managing connected accounts, scheduling and publishing content, monitoring account activity, and reviewing platform insights and analytics.
• Proficiency with Canva, including Canva Team Management, templates, brand assets, permissions, and shared content. Proficiency with Canva for social media content creation.
• Experience creating and editing short-form video content for social media using CapCut, iMovie, Canva, native platform editing tools, or comparable video editing software.
• Experience with Canva Team Management, including managing team members, templates, brand assets, permissions, and shared content.
• Experience using Adobe Creative Cloud applications.
• Experience supervising, mentoring, or coordinating students, interns, employees, or volunteers.
• Experience with social media account governance or oversight in an organization with multiple affiliated accounts.