Responsibilities

• Build the social strategy with the Head of Marketing: content pillars, platform roles, cadence, brand voice per account
• Launch one new series or pillar a month; review at four weeks on reach, retention, and follower growth
• Track algorithm and feature changes on IG, TikTok, and X. Test hooks and covers with trial reels and hook variants, publish the winner, keep a test log
• Use every distribution lever: IG collabs, TikTok SEO, X long form and Articles, replies under large accounts in the niche
• Social listening and newsjacking on peptide X, same day
• Script, shoot, edit, and post short-form video most days across IG, TikTok, and X
• Run the weekly Josh session: shot list the day before, he films himself, you edit it into a week of posts
• Captions, hooks, on-screen text. Repurpose every piece into cutdowns, statics, X text posts, and stories. Calendar two weeks out
• Write creative briefs, QC every deliverable against the brief with timestamped notes, log usage rights. Nothing publishes without your approval
• Outreach handles sourcing, negotiation, contracts, shipping, and chasing. You give them a monthly renew-or-drop read

Requirements

• Platform native : active daily on IG, TikTok, and X, and you know the health and peptide community on X
• Comfortable on camera and can direct on-camera talent
• Have managed multiple accounts
• Self-directed

Benefits

• We cover camera, mics, and software