Responsibilities

• Manage daily social content and community engagement across official enterprise channels, including Facebook, Instagram, LinkedIn, X, Threads, Bluesky, YouTube and TikTok.
• Create social-first stories and short-form video from concept through filming and editing, translating university priorities, research, events and experiences into compelling content.
• Capture the university in the moment through live social coverage of events and timely content that keeps audiences connected to what’s happening across NC State.
• Build meaningful community connections by monitoring conversations, trends and emerging issues; responding thoughtfully to comments and interactions; and appropriately managing sensitive content.
• Collaborate across the university with students, faculty, staff, alumni and student content creators to develop authentic, audience-focused content aligned with enterprise social strategy.
• Use social insights and performance data to understand what resonates with audiences and inform future content and engagement strategies.

Requirements

• Bachelor’s degree in a discipline related to the area of assignment; or an equivalent combination of training and experience.
• All degrees must be received from appropriately accredited institutions.

Preferred

• 2+ years of professional social media management experience, including developing and managing content for multiple social platforms.
• 3+ years of professional multimedia content production experience, including short-form video, social graphics and platform-specific content such as Instagram Reels and TikTok.
• Advanced proficiency with Meta Business Suite and experience using social media scheduling, publishing and analytics platforms such as Hootsuite.
• Proficiency with Adobe Premiere Pro and Canva, with experience using mobile and professional audio/video equipment to produce social-first content.
• Strong command of AP Style and social media best practices, including platform-specific content development, audience engagement, and adapting content to emerging formats and trends.

Benefits

• Medical , Dental , and Vision
• Flexible Spending Account
• Retirement Programs
• Disability Plans
• Life Insurance
• Accident Plan
• Paid Time Off and Other Leave Programs
• 12 Holidays Each Year
• Tuition and Academic Assistance
• Attain Work-life balance with our Childcare benefits, Wellness & Recreation Membership , and Wellness Programs