Responsibilities

• Develop and implement comprehensive social media strategies aligned with marketing goals to increase engagement, followers, and brand awareness.
• Create, curate, and schedule engaging content across various social media platforms, including text, images, videos, and graphics using tools like Adobe Creative Suite and media editing software.
• Manage daily social media activities using platforms such as Hootsuite or Buffer, ensuring timely posting and consistent messaging.
• Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitive activity; leverage these insights for content optimization.
• Analyze social media metrics using Google Analytics, web analytics tools, and native platform analytics to assess campaign performance and inform future strategies.
• Collaborate with cross-functional teams including public relations, marketing, and graphic design to ensure cohesive branding and messaging.
• Oversee paid advertising campaigns on platforms like Facebook Advertising to boost reach and engagement while tracking ROI effectively.
• Maintain relationships with influencers, partners, and community members to expand our network and foster positive brand associations.
• Proofread all content for accuracy, clarity, and brand consistency before publishing; ensure high-quality visual assets through photography or graphic design as needed.

Requirements

• Proven experience in social media management across multiple platforms with a strong understanding of platform-specific best practices.
• Proficiency in social listening tools, media editing software (Adobe Photoshop, Illustrator), and content creation applications.
• Deep knowledge of SEO principles, keyword research techniques, and digital marketing analytics to optimize content reach.
• Ability to analyze data from Google Analytics, social media analytics tools, and marketing performance dashboards for actionable insights.
• Skilled in graphic design, video editing, photography, and proofing to produce visually appealing multimedia content.
• Familiarity with social media advertising platforms such as Facebook Ads Manager for targeted campaigns.
• Excellent written communication skills with a knack for engaging storytelling and clear messaging.
• Strong relationship management skills to collaborate effectively with internal teams and external partners.

Benefits

• 401(k)
• Health insurance
• Paid time off
• Retirement plan