Social Media Manager

San Francisco, CA (On-site)

$132K/yr – $148K/yrMid Level3+ years expFull time

Posted 1 month ago

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Job Summary

Own the social content engine for a consumer audience, coordinating calendar operations, platform-specific activations, and cross-functional content delivery with a product-led focus and data-driven iteration.

  • Content & Operations: Own the publishing calendar, briefs, asset coordination, and on-brand execution across Discord channels.
  • Strategy & Activation: Build platform-right activations for product launches and GTMs aligned to audience behavior and trends.
  • Measurement & Sourcing: Track KPIs, translate insights to recommendations, and source freelancers as needed.

Job Description

Responsibilities

  • Own and lead the day-to-day operations of Discord's social content calendar, including copywriting, asset coordination, scheduling, and posting to @discord owned channels with minimal error
  • Develop and execute social media activations to support product launches, GTMs, and broader business goals — with a strong point of view on platform-right, channel-right content
  • Partner with cross-functional teams (Product, Creative, and more) to coordinate and deliver content for product GTMs with minimal guidance
  • Submit, refine, and manage creative briefs and asset requests to ensure the creative team delivers on-brand, platform-optimized content
  • Track and analyze social media KPIs to measure campaign success, surface key takeaways, and translate data insights into actionable recommendations
  • Stay on top of content trends and develop hypotheses on how Discord's users and community will respond to content — then use that knowledge to inform strategy
  • Begin to source and manage contractors or freelancers to support asset production and meet campaign goals as needed

Requirements

  • 3–5 years of social media experience, ideally at a consumer tech, gaming, or entertainment brand
  • Hands-on experience using Discord as a product and a genuine understanding of how its communities operate
  • A passion for Internet culture — you stay tapped into what's trending across platforms and have a genuine instinct for what people care about and engage with online
  • Working knowledge of the gaming landscape — you're familiar with the culture, key players, trends, and how gaming audiences engage with content online
  • Deep understanding of major social platforms (X/Twitter, Reddit, Instagram, TikTok, YouTube, Discord etc.) and what makes content perform on each
  • Experience coordinating cross-functional content projects with multiple stakeholders and delivering on deadline
  • Comfort using data to track performance and synthesize insights — you know what the numbers mean and can communicate them clearly
  • Candidates must reside in or be willing to relocate to the San Francisco Bay Area (Alameda, Contra Costa, Marin, Napa, San Francisco, San Mateo, Santa Clara, Solano, and Sonoma counties). Relocation assistance may be available.

Benefits

  • equity + benefits.
Discord logo

Discord

3.4 Glassdoor

Discord is used by over 200 million people every month for many different reasons, but there’s one thing that nearly everyone does on our platform: play video games. Over 90% of our users play games, spending a combined 1.5 billion hours playing thousands of unique titles on Discord each month. Discord plays a uniquely important role in the future of gaming. We are focused on making it easier and more fun for people to talk and hang out before, during, and after playing games.We believe games give us a way to have fun with our favorite people, whether listening to music together or grinding in competitive matches for diamond rank. Join us in our mission! Take a look at https://discordapp.com/jobs for openings.

Founded in 2024
San Francisco, California, USA
4K employees (1,197 in marketing)
55% recommend to a friend
58% CEO approval

Traffic Signals

Monthly Visitors
600.3M
Monthly Google Ads Budget
$25.3K
Traffic Source Mix
Search
13.8%
Direct
76.7%
Referral
8.2%
Social
1.2%
Paid
0.1%

Headcount Trend

Current headcount: ~4K

Marketing Team

Marketing Team Size
907 (23% of company)
Median Career Experience
11 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$995.4M
Last Raise
$10.9M
Secondary Market, 2 years ago

Funding History

  • Mar 2024
    Secondary Market
  • Nov 2022
    Series I
  • Mar 2022
    Secondary Market • $10.9M

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