Responsibilities

• Own our content strategy and pillars
• Define the core themes, formats, and narratives that shape how OIO shows up across every platform and every moment.
• Manage our content calendar end-to-end
• Plan, schedule and publish across Instagram, TikTok, and YouTube with consistent cadence and high editorial bar, using tools like Notion, Later or Sprout.
• Share insights with paid media team
• Work closely, with paid to exchange learnings, surface what's resonating organically, and apply paid performance signals back into content strategy. The goal is a shared understanding, not a shared brief.
• Educate and shift the conversation
• Turn the science of circadian rhythms, blue light, and wavelengths into content that makes people look at their light switch differently. Think less wellness fluff, more genuine aha moments.
• Create and star in UGC-style video content
• Film, direct, edit and appear in short-form video that brings OIO to life in real homes and real routines. You're the creator and the talent (CapCut, Premiere, or similar).
• Leverage AI creative tools
• Use tools like Higgsfield, Midjourney, and Nano Banana Pro to generate lifestyle imagery and explore new content formats as the brand scales.
• Engage the communities already paying attention
• Health, sleep, biohacking, and wellness audiences who are primed for what OIO offers. Show up in the conversations before they come to us.
• Report on performance and iterate fast
• This is a launch moment and we're moving with urgency

Requirements

• 2–4 years managing organic social for a consumer, health, or wellness brand.
• Experience owning content pillars and strategy end-to-end.
• Proven ability to manage a content calendar with tools like Notion, Later Sprout or similar
• Familiarity exchanging performance insights with paid media teams
• Hands-on short‑form video skills, comfortable filming, editing and publishing natively (CapCut,Premiere, or similar)
• You’re the creator and the face, confident on camera and natural in front of a lens
• Experience with AI creative tools or a strong aptitude to learn fast (Higgsfield,Midijourney, etc).
• The ability to make complex science feel simple and exciting
• Sharp copywriting instincts and a genuine community-builder mindset
• Genuine curiosity about health, sleep, light, or human performance.
• Bonus: experience launching a new brand or product category