Responsibilities

• Social Media Strategy & Planning
• Content Strategy & Calendar Management
• Content Creation & Asset Coordination - Insurance Focus
• Post Scheduling & Community Management
• Performance Analysis & Optimization
• Industry Expertise & Client Collaboration

Requirements

• 5+ years of experience in social media management , preferably in an agency environment managing multiple client accounts simultaneously
• 2+ years of direct experience managing social media for insurance brands (home insurance, auto insurance, personal lines) or financial services organizations required
• Proven track record developing and executing successful social media strategies for insurance, business services, professional services, or B2B brands
• Experience managing social media for insurance companies, insurance agencies, roofing companies, legal firms, real estate professionals, healthcare providers, or similar business services industries is highly valued
• Deep understanding of insurance consumer behavior, purchase considerations, and content that drives trust and engagement in the insurance category
• Knowledge of insurance industry regulations and advertising compliance requirements across multiple states/jurisdictions
• Familiarity with insurance products, coverage types, claims processes, and industry terminology
• Strong writing skills with ability to craft platform-appropriate content that resonates with insurance consumers and professional audiences while maintaining regulatory compliance
• Expertise across major social media platforms including Facebook, Instagram, LinkedIn, TikTok, and YouTube, with deep understanding of platform-specific best practices
• Proficiency with AI-powered content creation tools and demonstrated ability to produce high-quality, on-brand content efficiently

Preferred

• Bonus: Photography and videography skills with experience capturing on-location content including project documentation, team profiles, customer testimonials, and behind-the-scenes footage
• Bonus: Video editing capabilities using tools like CapCut, Adobe Premiere, or AI-powered video editing platforms
• Property & Casualty (P&C) insurance knowledge or insurance licensing
• Experience with insurance technology platforms, quote systems, or agency management systems
• Understanding of social media advertising principles and how organic content supports paid campaigns
• Experience managing social media during major weather events, natural disasters, or crisis situations
• Knowledge of compliance considerations for regulated industries including HIPAA, attorney advertising rules, insurance advertising regulations, and industry-specific guidelines
• Experience with customer service and reputation management for service-based industries
• Background in financial services marketing beyond insurance
• Understanding of SEO and content marketing strategies

Benefits

• Health, dental, and vision insurance
• 401K after one year of employment
• 2 Weeks (80 Hrs) Paid Time Off [Additional 40Hrs at 3 Years]
• 3 Sick/Mental Health Days
• 8 Hours Volunteer Time
• Additional PTO at holiday and management discretion
• Paid parental leave
• Professional development opportunities
• Leadership training opportunities and career advancement pathways
• A collaborative, creative, and ambitious team environment