Responsibilities

• Develop comprehensive social media strategies for multiple insurance and business services client accounts that align with business objectives, target audiences, and brand positioning
• Create insurance-specific content strategies that address the full customer lifecycle: awareness, quote consideration, policy purchase, claims experience, and renewal/retention
• Understand and optimize for insurance consumer behavior including comparison shopping, life event triggers (home purchase, vehicle purchase, marriage, relocation), and seasonal patterns
• Conduct competitive analysis, audience research, and platform audits to identify opportunities in insurance and business services verticals
• Define content pillars, messaging frameworks, and brand voice guidelines tailored to insurance audiences and professional service consumers
• Develop strategies that build trust and credibility for insurance brands while addressing common concerns (price transparency, claims reputation, coverage clarity, customer service quality)
• Establish KPIs and success metrics for each client account, tracking performance against goals for reach, engagement, quote generation, and business impact
• Leverage AI tools to analyze audience insights, predict content performance, and optimize strategy based on data-driven insights
• Stay current on platform algorithm changes, emerging features, and social media trends in insurance marketing, adapting strategies to maximize organic reach
• Monitor insurance industry trends, regulatory changes, and competitive landscape to inform content strategy

Requirements

• 5+ years of experience in social media management, preferably in an agency environment managing multiple client accounts simultaneously
• 2+ years of direct experience managing social media for insurance brands (home insurance, auto insurance, personal lines) or financial services organizations required
• Proven track record developing and executing successful social media strategies for insurance, business services, professional services, or B2B brands
• Experience managing social media for insurance companies, insurance agencies, roofing companies, legal firms, real estate professionals, healthcare providers, or similar business services industries is highly valued
• Deep understanding of insurance consumer behavior, purchase considerations, and content that drives trust and engagement in the insurance category
• Knowledge of insurance industry regulations and advertising compliance requirements across multiple states/jurisdictions
• Familiarity with insurance products, coverage types, claims processes, and industry terminology
• Strong writing skills with ability to craft platform-appropriate content that resonates with insurance consumers and professional audiences while maintaining regulatory compliance
• Expertise across major social media platforms including Facebook, Instagram, LinkedIn, TikTok, and YouTube, with deep understanding of platform-specific best practices
• Proficiency with AI-powered content creation tools (ChatGPT, Claude, Jasper, Copy.ai, or similar) with demonstrated ability to produce high-quality, on-brand content efficiently

Preferred

• Bonus: Photography and videography skills with experience capturing on-location content including project documentation, team profiles, customer testimonials, and behind-the-scenes footage
• Bonus: Video editing capabilities using tools like CapCut, Adobe Premiere, or AI-powered video editing platforms
• Property & Casualty (P&C) insurance knowledge or insurance licensing
• Experience with insurance technology platforms, quote systems, or agency management systems
• Understanding of social media advertising principles and how organic content supports paid campaigns (execution handled by Digital team)
• Experience managing social media during major weather events, natural disasters, or crisis situations
• Knowledge of compliance considerations for regulated industries including HIPAA (healthcare), attorney advertising rules, insurance advertising regulations, and industry-specific guidelines
• Experience with customer service and reputation management for service-based industries
• Background in financial services marketing beyond insurance
• Understanding of SEO and content marketing strategies

Benefits

• Health, dental, and vision insurance
• 401K after one year of employment
• 2 Weeks (80 Hrs) Paid Time Off [Additional 40Hrs at 3 Years]
• 3 Sick/Mental Health Days
• 8 Hours Volunteer Time
• Additional PTO at holiday and management discretion
• Paid parental leave
• Professional development opportunities
• Leadership training opportunities and career advancement pathways
• A collaborative, creative, and ambitious team environment