Responsibilities

• Grow social reach and engagement across key platforms including Instagram, Facebook, TikTok, and LinkedIn
• Develop and execute a tailored US social media strategy aligned with brand and commercial goals
• Create and publish high-quality, platform-native content weekly, including videos, static posts, stories, and reels
• Regularly appear on camera to foster authenticity and relatability with the audience
• Monitor, analyze, and report on social media performance monthly, providing insights and optimization recommendations
• Build and manage an engaged US community by responding to comments and DMs within agreed SLAs
• Support influencer and micro-influencer identification, outreach, and relationship management in collaboration with the Partnerships team
• Contribute to campaign planning, content creation, and scheduling for product launches and brand collaborations

Requirements

• 3–5+ years of hands-on social media management experience for a US consumer brand
• Proven content creation skills, including shooting, editing, and posting short-form videos independently
• Comfortable appearing on camera as part of content strategy
• Deep understanding of American culture, internet trends, and the US pet market
• Strong analytical skills with experience using native platform analytics and external tools
• Portfolio or active social presence demonstrating content quality, on-camera ability, and social growth
• Access to a pet is preferred, to enhance content authenticity and relatability
• Willingness to travel as needed for campaign or partnership initiatives

Benefits

• 15 days of PTO plus 11 federal holidays to rest and recharge
• Contribution towards medical plans of your choice
• Remote work flexibility with the opportunity to work from anywhere within the US
• Two weeks of work from anywhere during summer and winter, time-zone permitting
• Enhanced parental leave to support life’s important milestones
• Supportive and inclusive work environment with reasonable adjustments available during recruitment