Responsibilities

• Onsite content creation, filming, editing, posting, and social media management
• Capture physician, staff, patient, procedure, and behind-the-scenes content
• Create a mix of educational, before-and-after, trending, and personality-driven Reels
• Maintain a consistent weekly posting cadence across the practice’s social channels
• Assist with Stories and timely practice updates/promotions
• Work directly with providers and staff to help them feel comfortable participating in content
• Identify and execute relevant social media trends quickly
• Organize and maintain a consistent library of B-roll and evergreen content
• Monitor the account and support basic community engagement as needed
• Follow the overall social media strategy and brand standards provided by the marketing team

Requirements

• Experience in content planning, creation, videography, and photography, preferably in aesthetics or plastic surgery.
• Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and photo editing tools.
• Strong understanding of social media platforms, algorithms, and engagement strategies, and brand best practices.
• Excellent communication skills, attention to detail, and ability to thrive in a fast-paced environment and work collaboratively as well as independently.
• Strong visual storytelling skills, with the ability to create compelling and aesthetically pleasing content.
• Exceptional written and verbal communication skills, demonstrating an ability to craft engaging and effective copy.
• Proficient in using social media management tools, such as Sprout Social.
• Familiarity with analytics platforms (e.g., Google Analytics, Meta, social media insights) to track performance and guide strategy.
• Passion for aesthetics and the beauty industry, with a keen eye for high-quality and refined content.
• Proactive and innovative mindset, always seeking to push boundaries and achieve remarkable results.