Social Media Manager

Responsibilities

• Regional social media strategy
• Develop social media strategies aligned to wider business objectives and priorities.
• Identify opportunities to increase brand awareness, audience growth, engagement and lead generation.
• Support localisation of national marketing campaigns.
• Ensure social media activity remains compliant, brand-safe and commercially effective.
• Team leadership and development
• Line manage, coach and develop two Social Media Executives.
• Conduct regular 121 meetings, performance reviews and development planning.
• Provide guidance on content creation, stakeholder management and campaign delivery.
• Ensure consistency in ways of working, reporting and social media best practice.

Requirements

• Understanding of social media best practice, platform optimisation and commercial social media management.
• Approachable, practical and confident working in the field with branch teams and stakeholders.
• Commercially minded with a strong sense of brand protection and compliance awareness.
• Analytical with the ability to interpret social media performance data.
• At least 3 years’ experience in social media.
• Experience managing or developing a team.
• Full UK driving licence and willingness to travel within the region.